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Incorporação
Etapa 03: Incorporar
Etapa 03: Incorporar
Curriculum
12 Sections
22 Lessons
15 Weeks
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00. INTRODUÇÃO
General introduction to customer-centric strategies
10
1.1
Boas Vindas!
30 Minutes
1.2
Live meeting about Infotech Strategies
1.3
Quiz 1: Yes or No?
15 Minutes
0 Questions
1.4
Quiz 2: A simple simulation game
50 Minutes
0 Questions
1.5
Lesson 02: A/B Testing
2 Hours
1.6
Quiz 3: Role-play game
1 Hour
0 Questions
1.7
Quiz 4: Short Interview
10 Minutes
0 Questions
1.8
Lesson 03: Wrap up about A/B testing
30 Minutes
1.9
Quiz 5: 15 mins of Yes/No questions
10 Minutes
0 Questions
1.10
Quiz 6: Quick answers
10 Minutes
0 Questions
01. O FLUXO DA INCORPORAÇÃO IMOBILIÁRIA
Learn about the basics of Customer Advisory Board
10
2.1
Lesson 01: O que é o Fluxo da Incorporação Imobiliária?
30 Minutes
2.2
Lesson 02: Etapa de Planejamento
45 Minutes
2.3
Lesson 03: Etapa de Novos Negócios
50 Minutes
2.4
Lesson 04: Etapa de Incorporação e Produto
2.5
Lesson 05: Etapa de Lançamento – Marketing e Vendas
2.6
Lesson 06: Etapa de Projetos Executivos e Obra
2.7
Lesson 07: Etapa de Entrega de Obra e Atendimento ao Cliente
2.8
Lesson 08: Etapa de Pós-Obra
2.9
Mid-term test : 60-min writing test
1 Hour
0 Questions
2.10
Lesson 09: Fator de Sucesso: 4 Orçamentos + 4 Viabilidades
02. CONCEITOS GERAIS
The major things about conducting a survey and manage feedback
4
3.1
Lesson 07: The importance of customer feedback
35 Minutes
3.2
Lesson 08: Customers’ roles
45 Minutes
3.3
Lesson 09: How to conduct the survey
60 Minutes
3.4
Discussion: How to write good survey and poll questions?
60 Minutes
0 Questions
03. HISTÓRICO E LEIS
This simulation will be held by tutors and learners online.
0
04. PLANEJAMENTO ESTRATÉGICO
In this section, learners will have a chance to discuss thoroughly the role of customer behaviors in business.
6
5.1
Case study 1: The emergence of a new venture
60 Minutes
5.2
Case study 2: The beginning of a new era in marketing
35 Minutes
5.3
Case study 3: The epic crisis
60 Minutes
5.4
Case study 4: The success of a small business
5.5
Case study 5: Start small but smart
60 Minutes
5.6
Case study 6: How to deal with difficult customers?
50 Minutes
05. NOVOS NEGÓCIOS
0
06. INCORPORAÇÃO E PRODUTO
0
07. MARKETING
0
08. LANÇAMENTO IMOBILIÁRIO
0
09. PROJETOS EXECUTIVOS E OBRA
0
10. PRODUTO IMOBILIÁRIO VIÁVEL
0
11. QUADROS DA NBR
0
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Quiz 3: Role-play game
Lesson 03: Wrap up about A/B testing
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